Today, the alphabet of branding has changed. It’s A - Access / Affordability, B - Branding, C - Consumption and D - Development and brands who adapt to this new formula early stand to benefit in the long run.

KUALA LUMPUR, March 8 (Bernama) -- Prime Minister Datuk Seri Najib Tun Razak on Monday urged business leaders to give back to society by helping the needy through corporate social responsibility (CSR).

Climate "witnesses" from the United States, Peru, Senegal, Uganda and other countries aim to tell their stories to members of Congress on Tuesday in a lobbying effort timed to follow Monday's International Women's Day.

Forty-two million energy-saving lightbulbs were sent out by utilities companies in the three months before Christmas under the government's £3bn energy-efficiency scheme, even though many are unlikely to be used.

PETALING JAYA: Datuk Seri Najib Tun Razak said the media have a social responsibility to work with the government towards nation building despite having differing policies.

Energy technologies that tap waves and tides could disrupt marine resources, the Energy Department found in a recent study.

But country 'still committed' to reducing carbon intensity. China has no intention of capping its greenhouse gas emissions even as authorities are committed to realizing the nation's target to reduce carbon intensity through new policies and measures, the country's top climate change negotiators said yesterday.

Global discussions around climate change recognize the critical importance of maintaining land-based carbon sinks as part of a comprehensive policy to address this burgeoning crisis. Internationally, the first priority is to protect the tropical rainforests that are the true champions of carbon sequestration. Within the United States, the temperate rainforests of the Pacific Northwest and southeast Alaska serve as our own carbon storage champions. But other forests found across the country also play a significant role in the climate equation. Click here for the report.

from Ethical Corp - Paul Hohnen says that a clear passage for the long awaited ISO 26000 guidance standard is far from certain.

Crunch time is coming for the draft ISO 26000 guidance standard on social responsibility. Five years in the making, in a process involving hundreds of experts from government, business, employee, consumer and other organisations from around the world, the draft standard has reached the final phase in ISO’s standards development process. To read more click here.

A majority of the country's top 100 companies by revenue fall short of being equipped with measures needed to meet international standards of corporate social responsibility, an industry report showed yesterday.