Vision
Standards Users aims to be an accredited certification body of choice for consumer products and services and to become a financially self sufficient and eventually a profitable organisation.

Mission
We seek to establish awareness on the importance of standards for the safety of consumers and sustainability of industries through self empowerment acknowledged by recognition. We seek to achieve the above guided by values based on:

1. quality
2. integrity
3. accountability
4. dedication
5. respect
6. teamwork